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We never quite envisioned the legacy we were creating when we started Eldorado nearly 50 years ago. Larry often said going from smoking accessories to lingerie and adult pleasure products was one of the best decisions Eldorado ever made. Still, his honesty and integrity guided every business interaction, which built Eldorado’s unparalleled reputation in the industry.
Our Guiding Principles safeguard those high standards. We sell quality products at reasonable prices and deliver them promptly to maximize your profit. Our open and honest communication prioritizes dignity and respect with every business partner. We focus on growth and profitability to ensure employee stability while rewarding talent and performance.
This strong ethical foundation serves us every day, motivating our team to develop exciting new opportunities to serve our customers better and maintain our standing as the market leader. Whether we are revolutionizing the industry with technological warehouse advances that improve accuracy, efficiency, and timely delivery of products or through innovative marketing tools and resources that elevate your business, we know that supporting your success is the best way to guarantee our success.
To put it simply, Eldorado delivers all our best!




Distributor of the Year 2025
Distributor of the Year 2022
Distributor of the Year 2019
Distributor of the Year 2018
Distributor of the Year 2017
Distributor of the Year 2016
Distributor of the Year 2014
Distributor of the Year 2013
Distributor of the Year 2012
Distributor of the Year 2009
Distributor of the Year 2008
Marketing Campaign of the Year 2017
Retail Training Program of the Year 2024
Progressive Distributor of the Year 2023
Distributor of the Year 2020
Distributor of the Year 2019
Distributor of the Year 2018
Distributor of the Year 2017
Distributor of the Year 2016
Distributor of the Year 2015
Distributor of the Year 2014
Distributor of the Year 2012
Progressive Distributor of the Year 2017
SE Hall of Fame 2025
Wanda Garland
SE Executive of the Year 2020
Wanda Garland
XBIZ Marketing Executive of the Year 2019
Preston Garland
XBIZ Business Woman of the Year 2018
Wanda Garland
XBIZ Pioneer Award 2017
Garland
AVN “O” Award 2018
Outstanding Marketing Campaign
AVN Hall of Fame 2012
Larry Garland
AVN “O” Award 2011
Larry Garland Lifetime Achievement
AVN “O” Award 2010
Outstanding Distributor


“For over 25 years, Eldorado has been an invaluable partner to Calexotics. Their commitment and reliability are unmatched in the industry, and that’s what makes them so incredible. I am proud to call them a dedicated business partner and a most trusted friend. Without devoted business associates like Eldorado our company would not be where it is today.”
— Susan Colvin, Founder and CEO, Calexotics
“I began my career in Sex Education in 2011, and years later Larry Garland encouraged me to work with Eldorado in that realm. I’ve seen the tremendous impact that Eldorado has within our industry and beyond. Not only have I made great business contacts, I’ve also made some lifelong friends, and I am grateful to Eldorado for the support and encouragement they continue to give me.”
— Jessica Drake, Sex Educator
“Eldorado has consistently been a trusted business partner. Their wide distribution network ensures our products are available throughout the US. Their integrity and industry leadership assure they protect our brand as much as they would safeguard their own. We are highly satisfied with our partnership.”
— Dan Liu, CEO, Lovense
“Resources like Eldorado’s Elevate U and Eldorado Presents have helped our staff to provide better customer service, resulting in increased sales. We are so grateful for Eldorado’s ongoing educational support.”
— Wendy Clavell, Buyer, Blue Boutique
“Sportsheets has worked with Eldorado for well over 20 years. The innovation Eldorado accomplished has been a continuing factor in the success of Sportsheets. Their sustained support for Sportsheets means so much to our company. I can’t imagine a better business partner.”
— Tom Stewart, Founder and CEO, Sportsheets
“The employees at Eldorado are always well-informed, professional and dedicated to what they do. They consistently bring a smile to my bottom line.”
— Nenna Joiner, Feelmore Adult Gallery
“Eldorado has always been so enthusiastic about my products and understanding the needs of the LGBTQ community, which hasn’t always been the case in the industry. Eldorado stands by me and others in this industry who want to bring a bigger voice to the marginalized LGBTQ community and I will forever be grateful for that. Without this type of thinking, we will never grow.”
— Buck Angel, Activist, Entrepreneur and Influencer
“Eldorado is well known for creating strong partnerships, for a commitment to promoting sex-positive retailer education, as well as being an all over great group of people to work with. This partnership offers strong support for our retailers and business. We are proud to work with a company that is in such alignment with our own values.”
— Alicia Sinclair, Founder and CEO, COTR, Inc.
“Whenever there’s an issue or problem, Eldorado is fast to react and are open to suggestions on how to implement changes. They always go the extra mile to make sure our fulfillment customers are satisfied. I have enjoyed working with them for the past 17+ years and look forward to the next 17 years.”
— Jim Patterson, Enchantasys
“We have been a customer for 17+ years and love the family feel that we have with all of the Eldorado staff. They are there to support us and have helped us grow our business.”
— Kim Patterson, Enchantasys